Overview of Cognitive Testing and Questionnaire Evaluation

Cognitive tests, pilot tests, focus groups, and other tools can be used to understand how respondents interpret your questions and instructions, understand the meaning of survey questions, and to write better questions.  This type of testing can also evaluate different survey techniques used in the field to increase response or cooperation, and can help you sort out the meaning of survey responses.  These handouts are used in introductory lectures in our courses and workshops.

Cognitive Testing212 KB