#  The Opinion Makers: An Insider Exposes the Truth Behind the Polls 

 



####  calendar\_today Date and Time 

 **October 15, 2008** 

 07:30PM - 08:30PM EDT 

 



 

 **The Opinion Makers**: **An Insider Exposes the Truth Behind the Polls**  
   
 **Wednesday, October 15, 2008, 7:30 pm**   
 First Parish in Cambridge   
 3 Church Street, Cambridge, MA   
  
 Free and Open to the Public  
  
 Americans typically trust the poll results published by respected media outlets --New York times/CBS News, Washington Post/ABC News, USA Today/Gallup -- yet who asks these polling company to justify their methods and results publicly? To generate good headlines, do media outlets know what they want to learn from polls? For example, in 2007, why did media outlets report solid leads for Clinton and Giulianni early in the campaign when both races were in fact wide open?  
  
David W. Moore was a senior editor at the Gallup Poll for thirteen years. Before that, he was professor of political science at the University of New Hampshire and the founder and director of the UNH Survey Center. He is now a senior fellow with the Carsey Institute at UNH and author of two previous books, *How to Steal an Election*and *The Superpollsters.*

Cambridge Forums are free and open to the public. Book signing will follow   
program. Open discussion follows speaker presentation. Events are recorded   
for public radio broadcast. CDs and tapes are available. Call 617-495-2727.   
Forums can also be viewed online: Go to [www.cambridgeforum.org](http://www.cambridgeforum.org/) and click on the   
WGBH Forum Network.

 

 



 

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