Books

These books, many of which are available in our library, can help you learn more about survey research.

Survey Sampling/Survey Error

  • http://www.iq.harvard.edu/psr/sites/iq.harvard.edu.psr/themes/psr/images...); background-repeat: no-repeat; background-position: 0px 7px;">Cochran, William. Sampling Techniques. New York, NY: Wiley, 1977.
  • http://www.iq.harvard.edu/psr/si

Questionnaire Design

  • Belson, William A. The Design and Understanding of Survey Questions. Aldershot, Hants, England: Gower, 1981.
  • Fowler, F.J. Jr. Improving Survey Questions: Design and Evaluation, Applied Social Research Methods Series Volume 38. Thousand Oaks, CA: SAGE Publications, 1995. 
  • Payne, Stanley. The Art of Asking Questions. Princeton, NJ: Princeton University, 1980.
  • Schuman, H. and Presser, S. Questions and Answers in Attitude Surveys. New York, NY: Academic Press, 1981.
  • Sudman, S., & Bradburn, N. Asking questions: A practical guide to questionnaire design.

General Survey Reference

  • Biemer, Paul P. and Lyberg, Lars E. Introduction to Survey Quality. Chichester, England: Wiley, 2003.
  • Fink, A., The Survey Research Handbook - How to Conduct Surveys: A Step-by-Step Guide. Thousand Oaks, CA: SAGE Publications, 1983. 
  • Fowler, Floyd J., Jr. Survey Research Methods (2nd.). Newbury Park, CA: Sage, 1993. 
  • Groves, Robert M., F J Fowler, Mick P. Couper, James M. Lepkowski, Eleanor Singer, and R Tourangeau. Survey Methodology. New York, NY: Wiley. 2004. 
  • Rossi, P., Wright, J., and Anderson, A. (eds.). Handbook of Survey Research.
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